Marketing

In today's fragmented media environment, with consumers getting their information from a variety of sources, it is more important than ever for marketers to create integrated campaigns that communicate brand messages consistently across multiple platforms.

We’ll be blunt - true integrated marketing communications is a strategic process that permeates the entire organisation, rather than just a surface-level spin campaign from the marketing department or advertising agency.  Every point of contact with customers, prospects and other stakeholders must be identified, analysed and integrated through communications to build profitable relationships. Today there are more brand touch-points than every before!

True integration drives sales, brand value and repeat purchases, and builds and enhances long-term customer relationships and lifetime customer value.

Five Key Steps

If you’re interested in truly integrating communication inside and outside your company, these are the key steps we recommend to get started:

1. The first step you need to undertake is to consider what integration means to your company and articulate a process that makes it clear to everyone how integration effects brand equity.

2. Define the brand position. This is always where we begin, making every service we provide so much stronger.

3. Implement a process that identifies customer/prospect needs and perceptions, to integrate all messages, at all contact points, in all media.

4. Engage customers and prospects in dialogue rather than forcing self-serving messages down their throats.

5. Stand out creatively, to not only keep messages from disintegration, but to gain attention and engage your audience in dialogue that they’re interested in having.

…..and this is just the start of integrating your marketing communications. Talk to us about what comes next.

Public Relations

Our public relations services move beyond simply generating publicity. We focus on our client’s business goals in order to increase the value of their brand, generate sales, and capture business opportunities.

We offer a full array of public relations services to help build your business. With publicity and media relations, trade show support, Internet marketing and other tactics, we create integrated programs to achieve break-through.  Two areas we specialise in are publicity and internal communications…….

Publicity

We understand what generates a story. We enjoy pitching a new company/product/service to the media if we believe the story is relevant – similarly, we will tell you if your announcement isn’t strong enough to merit pitching to a particular media outlet.

Internal Communications

Internal communications is often overlooked as part of a PR program.  However, keeping staff well-informed is an essential component of effective communications.  Research shows that informed employees are generally happy and productive ones.

Additionally, your staff must understand and believe in the company strategy in order to properly represent the brand. We call on our experience in corporate positioning and strategic messaging to create the appropriate tactics required to turn multiple voices into one voice, and therefore your employees into brand ambassadors.