News & Events
Welcome to our news & events section. Here you'll find all the latest information about what's been happening within our company and our industry.
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Latest Marketing, Advertising & Media News
- CHE creative head Ross leaves to launch new venture
Executive creative director of CHE Jason Ross has resigned from the agency after five years.
- Roses unveil brand overhaul
Cadbury has overhauled its Roses chocolates brand, dropping its famous “Thank you” positioning for a new brand strategy centred on colour, refreshing the packaging, and investing $1.9m on a new campaign.
- Election helps swell radio revenues
The Federal election helped swell commercial radio revenues by 17% in August, with Brisbane recording the largest growth according to figures from Commercial Radio Australia.
- One Green Bean lands Volley
Pacific Brands has appointed One Green Bean to handle the PR and media relations for Volley. The footwear brand has recently made a splash in the style stakes in New York and LA, and a new campaign is to launch here next year.
- Breaking campaign: Yahoo!7 educates market about behavioural targeting
Yahoo!7 has unveiled its new trade marketing digital campaign that aims to help explain the role of behavioural targeting.
- AANA signs up to Facebook for ethics review
The Australian Association of National Advertisers (AANA) has launched itself into the realm of social media in a bid to involve the wider community in self-regulating the industry.
- Thai Airways grants Permission new work
Thai Airways International has appointed digital marketing agency Permission to handle its social media and database marketing efforts locally.
- Michael makes initiative’s second major hire
Initiative boss Tracie Michael has made her second senior hire in as many weeks, appointing a national strategy director to the agency.
- Foster’s pitches Wolf Blass global advertising
Foster’s has launched a pitch for the global advertising duties of its Wolf Blass wine range, B&T Today can reveal.
- NZ media agency shuts doors
Omnicom-owned New Zealand media agency M2M International is closing its doors after loosing several key clients in the last year.
- News in brief: Monday 6 September
Mediabrands announces details on Rally; Pac Mags’ launches That’s Life recipe spin off; Popcorn Experiential lands Observatory Hotel campaign; Calling all ad artists.
- ARN appoints Colosimo to Sydney sales role
The Australian Radio Network (ARN) has announced the appointment of Peter Colosimo to the role of sales director in Sydney.
- MasterChef launches Live festival for foodies
FremantleMedia has teamed up with producer Brand Events to launch a new extension of the MasterChef franchise that aims to bring the cooking show to life.
- Blucher appointed MD at Nine QLD
The Nine Network has appointed Kylie Blucher as its new managing director for Channel Nine Queensland, replacing Les Hart, as the station continues to redefine its executive roles.
- Fairfax rebrands community titles
Fairfax Community Network (FCN) has rebranded its 32 community titles across Victoria as part of a new phase in the company’s growth.
