News & Events
Welcome to our news & events section. Here you'll find all the latest information about what's been happening within our company and our industry.
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Latest Marketing, Advertising & Media News
- Agencies face off for Holeproof business
Pacific Brands has launched a creative pitch for its Holeproof range, with Clemenger BBDO Melbourne and M&C Saatchi going head-to-head for the account.
- PHD works with Vodafone on charity campaign
Strategic planning agency PHD Australia has developed a mobile campaign for The Smith Family charity, one of its first pieces of work since it rebranded from Total Advertising.
- Breaking campaign: Nutri-Grain turns boys into iron men
JWT has created a new ad campaign for Kellogg’s Nutri-Grain that demonstrates how the cereal can make boys into iron men.
- Sensis MediaSmart wins international soccer sites
Sensis-owned digital media business MediaSmart has added two international football sites to its sports category, tribalfootball.com and goal.com.
- Kimberly-Clark global marketing boss attacks “flawed” ad process
Kimberly-Clark’s worldwide chief marketing officer Tony Palmer has attacked the system of ad agencies creative ideas coming before channel planning as “flawed”.
- Myer axes Grey from pitch shortlist
Grey Worldwide Melbourne has been knocked off the shortlist for the $60m Myer pitch, leaving just two contenders for the account.
- News in brief: Thursday 18 October
Euro creates SE Asia CEO; ACMA launches radio review; Intersection magazine holds car cover event
- Australian and NZ judges named for NYF awards
New York Festivals has unveiled what it calls a “dream team” of Australian and New Zealand judges for its 2009 Advertising In All Media Awards.
- Ten posts double figure revenue drop
Network Ten has posted a 12.1% dive in revenue in the TV network’s results for the first quarter of the financial year.
- Mastercard appeals to cricket heads
MasterCard has launched a campaign to promote its new national cricket tipping competition, including an experiential campaign featuring “cricket heads”.
- Escalators a new home for ads
An Australian company is making the most of the common escalator by fitting advertising to handrails, and has just launched campaigns for both Telstra and Optus.
- Jacob’s Creek reviews ad account
Pernod Ricard has put its Jacob’s Creek advertising account up for review, with two agencies pitted against incumbent Clemenger BBDO Adelaide for the business.
- News in brief: Wednesday 17 December
Vogue appoints ad manager; MRN launches Livenews for mobile; Adshel rebrands with website; Commercial Monitors signs Dow Jones deal
- Breaking campaign: Campaign Palace and RSVP introduce “Tradie for a Lady”
With investment bankers not the catch they used to be, the timeless appeal of a man with tools and hard hat is well and truly back.
- Xtreme wins MCN ad monitoring brief
Pay-TV sales house Multi Channel Network (MCN) has struck an ad spot monitoring deal with Xtreme Information Services that will start in 2009.
