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Latest Marketing, Advertising & Media News
Agencies face off for Holeproof business
Pacific Brands has launched a creative pitch for its Holeproof range, with Clemenger BBDO Melbourne and M&C Saatchi going head-to-head for the account.
PHD works with Vodafone on charity campaign
Strategic planning agency PHD Australia has developed a mobile campaign for The Smith Family charity, one of its first pieces of work since it rebranded from Total Advertising.
Sensis MediaSmart wins international soccer sites
Sensis-owned digital media business MediaSmart has added two international football sites to its sports category, tribalfootball.com and goal.com.
Myer axes Grey from pitch shortlist
Grey Worldwide Melbourne has been knocked off the shortlist for the $60m Myer pitch, leaving just two contenders for the account.
Australian and NZ judges named for NYF awards
New York Festivals has unveiled what it calls a “dream team” of Australian and New Zealand judges for its 2009 Advertising In All Media Awards.
Ten posts double figure revenue drop
Network Ten has posted a 12.1% dive in revenue in the TV network’s results for the first quarter of the financial year.
Mastercard appeals to cricket heads
MasterCard has launched a campaign to promote its new national cricket tipping competition, including an experiential campaign featuring “cricket heads”.
Escalators a new home for ads
An Australian company is making the most of the common escalator by fitting advertising to handrails, and has just launched campaigns for both Telstra and Optus.
Jacob’s Creek reviews ad account
Pernod Ricard has put its Jacob’s Creek advertising account up for review, with two agencies pitted against incumbent Clemenger BBDO Adelaide for the business.
News in brief: Wednesday 17 December
Vogue appoints ad manager; MRN launches Livenews for mobile; Adshel rebrands with website; Commercial Monitors signs Dow Jones deal
Xtreme wins MCN ad monitoring brief
Pay-TV sales house Multi Channel Network (MCN) has struck an ad spot monitoring deal with Xtreme Information Services that will start in 2009.