Resources
It's tough to keep up with marketing tools, communications tactics, and the latest in strategic planning. We're here to help. And to prove it, we've gone digging for helpful resources for you. Don't hesitate to contact us if there's something specific you're interested in or looking for.
06-Oct-2006 | A Manifesto for Mavericks (click article heading to download)
William Taylor and Patty LaBarre Bill Taylor, co-founder of Fast Company, and Polly LaBarre present this brazen article that describes the changing state of business leadership and asserts that the only companies and leaders that matter are those with the guts to be distinctive and disruptive. Are you a maverick at work?
06-Oct-2006 | Free Poster! (Is That Good Marketing?)
The good people at BrandPlay have taken Seth Godin's list of "What Every Good Marketer Should Know" and designed them as a downloadable PDF poster.
You can download it by clicking here.
I particularly like :
"People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants."
and
"Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy."
It's all worth considering. Take a look.
06-Oct-2006 | Changing the Rules: Lessons from a Starfish World
Ori Brafman and Rod Beckstrom Such seemingly dissimilar groups as the Apache Indians, music swapping programs, Wikipedia, Alcoholics Anonymous and Al Queda have one thing in common: they are all starfish. According to Brafman and Beckstrom, each of these resilient groups succeeds because they are absent any hierarchy (head) and conventional organizations (spiders) best watch their backs.
07-Sep-2005 | The "PSF" is Everything!
Tom Peters This article’s subtitle is: Making the Professional Service Firm a "Lovemark" in an Age of "Managed Asset Reflation". Read on to discover why Peters believes the "professional service firm is everything".
06-Sep-2006 | Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture
John Moore Sharing insider information, John Moore gives us a peek into the corporate culture that informs the unparalleled success of the Starbucks brand. For the past decade, John Moore has made his mark in the marketing world by creating, championing, and implementing marketing ideas and branding ideals for Whole Foods Market and Starbucks Coffee. He has been recognized by Fast Company magazine as a “leading practitioner of the arts of customer service and marketing” and serves as a Standards Council Advisory Board Member with the Word of Mouth Marketing Association. John is the author of Tribal Knowledge, a business management book from Kaplan Publishing (fall 2006).
06-Sep-2006 | We Need a New Word for Brand
Michel Hogan To unlock their brand's true potential, today’s companies need to let go of slick superficiality and embrace authenticity! Alignment is Michel Hogan's passion! She is focused on helping organizations, people and projects build greater alignment between who they are, what they say and what they do. Michel is a consultant, writer and designer and divides her time between Denver, Colorado and Melbourne, Australia.
Tom Peters This masterly list of not-always-obvious tips reminds us that every relationship is a sales relationship. Tom Peters' thoughts on selling will sharpen your innate sales sense—for the expert or novice alike.
24-Feb-2005 | Does ANYONE know how to Market? (and will anyone care?)
Chris Houchens Go to your bookshelf. Find all the marketing business books you can. Throw them out. Rinse. Repeat. Chris Houchens isn't kidding. Chris Houchens founded Shotgun Concepts in 1997 to help small businesses who are at that "awkward age" of being between solo marketing and big agencies get the most out of their marketing, advertising, and PR efforts.
